Mar 2, 2010


“SHOOT A RABBIT”

South by Southwest Chevrolet Test Drive Contest


 

Have you shot a rabbit before?

We  are assuming nearly everyone answered no. Hare Chevrolet is aiming to change that by bringing you the  “Shoot a Rabbit” South by Southwest (SXSW) Test  Drive Contest. Before you read on please put your guns away. This  contest will be decided by shooting of a different kind; you must  capture rabbits with your camera.

Not only do you need to capture  rabbits with your camera (or camera phone) you must capture Hare  Chevrolet rabbits. Every time you post a picture or quick video of the  Hare name or logo (license plate, car decal, dealership sign, shirt,  cup) to the Facebook Fan Page, http://www.facebook.com/harechevrolet,  you gain one entry into the contest.

Lets say Twitter is your network of choice and you happen  to spot the Hare Chevrolet name or logo while driving around. Send a pic  to @harechevy, add the hashtag #haresxsw and  you get another entry. What if I use Facebook & Twitter you ask.  Multiple entries are allowed for the same pic on both networks.

By  this point you are probably asking a couple questions. This sounds  like a fun contest but what do we win? More on that later. What  is South by Southwest? More info on “The South” can be found at  their main site, http://www.sxsw.com What do rabbit  pictures have to do with South by Southwest? Technology is  constantly changing our lives everyday. Alot of this technology, such as  camera phones & social networks, was introduced at or was shaped by  people who attend the annual South by Southwest Interactive Festival.  We want our customers, fans or online contacts to use their technology  in entering this contest.

South by Southwest is the once a year  destination event of the social media generation. Chevrolet wanted to  take the idea of the classic American road trip and re-imagine it for  the current generation, hence the Chevy SXSW Road Trip Challenge was born. Teams from  across the nation will be given various challenges along their journey,  in Chevy cars, to Austin for SXSW. Hare Chevrolet has been chosen as a  stop for Team Lansing who is being captained by Betsy Weber. You can  follow along with Team Lansing while they are on their trip by going to  their Tumblr page, http://www.teamlansingsxsw.tumblr.com

While  in town Betsy and her team will be using GM On Star technology to navigate  around Noblesville. Once the team reaches their destination they will  draw a name of one of the “Shoot a Rabbit” entrants out of a top hat  (gotta keep the bunny theme going) The winner will be drawn late morning on March 9th during a live webcast. You can find the webcast by following this link next Tuesday, Hare SXSW Test Drive Contest. The winning entrant will receive a  test drive of either a Chevrolet  Camaro or Chevrolet  Equinox While you are test driving a beautiful new  Chevy we will scrub your current car to get all the dirt and grime from  the winter off of your ride. You never know we may offer more prizes so  stay tuned.

Multiple entries are allowed so show us your love  for your technology and Hare Chevrolet.

Employees and their  immediate family are welcome to participate but aren’t eligible to win  prizes. You need to be 25 years old or older and have a valid drivers  license to be eligible. The test drive will be for 2 days and cant  exceed 200 miles. Hare Chevrolet has discretion on which exact model can  be selected.

South By Southwest