“SHOOT A RABBIT”
South by Southwest Chevrolet Test Drive Contest
Have you shot a rabbit before?
We are assuming nearly everyone answered no. Hare Chevrolet is aiming to change that by bringing you the “Shoot a Rabbit” South by Southwest (SXSW) Test Drive Contest. Before you read on please put your guns away. This contest will be decided by shooting of a different kind; you must capture rabbits with your camera.
Not only do you need to capture rabbits with your camera (or camera phone) you must capture Hare Chevrolet rabbits. Every time you post a picture or quick video of the Hare name or logo (license plate, car decal, dealership sign, shirt, cup) to the Facebook Fan Page, http://www.facebook.com/harechevrolet, you gain one entry into the contest.
Lets say Twitter is your network of choice and you happen to spot the Hare Chevrolet name or logo while driving around. Send a pic to @harechevy, add the hashtag #haresxsw and you get another entry. What if I use Facebook & Twitter you ask. Multiple entries are allowed for the same pic on both networks.
By this point you are probably asking a couple questions. This sounds like a fun contest but what do we win? More on that later. What is South by Southwest? More info on “The South” can be found at their main site, http://www.sxsw.com What do rabbit pictures have to do with South by Southwest? Technology is constantly changing our lives everyday. Alot of this technology, such as camera phones & social networks, was introduced at or was shaped by people who attend the annual South by Southwest Interactive Festival. We want our customers, fans or online contacts to use their technology in entering this contest.
South by Southwest is the once a year destination event of the social media generation. Chevrolet wanted to take the idea of the classic American road trip and re-imagine it for the current generation, hence the Chevy SXSW Road Trip Challenge was born. Teams from across the nation will be given various challenges along their journey, in Chevy cars, to Austin for SXSW. Hare Chevrolet has been chosen as a stop for Team Lansing who is being captained by Betsy Weber. You can follow along with Team Lansing while they are on their trip by going to their Tumblr page, http://www.teamlansingsxsw.tumblr.com
While in town Betsy and her team will be using GM On Star technology to navigate around Noblesville. Once the team reaches their destination they will draw a name of one of the “Shoot a Rabbit” entrants out of a top hat (gotta keep the bunny theme going) The winner will be drawn late morning on March 9th during a live webcast. You can find the webcast by following this link next Tuesday, Hare SXSW Test Drive Contest. The winning entrant will receive a test drive of either a Chevrolet Camaro or Chevrolet Equinox While you are test driving a beautiful new Chevy we will scrub your current car to get all the dirt and grime from the winter off of your ride. You never know we may offer more prizes so stay tuned.
Multiple entries are allowed so show us your love for your technology and Hare Chevrolet.
Employees and their immediate family are welcome to participate but aren’t eligible to win prizes. You need to be 25 years old or older and have a valid drivers license to be eligible. The test drive will be for 2 days and cant exceed 200 miles. Hare Chevrolet has discretion on which exact model can be selected.


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