2011 Chevrolet Volt Indiana

Mar 30, 2010

Did you love remote control cars when you were a kid? Do you wish you could have a remote control car like on Mythbusters? With the 2011 Chevy Volt Chevrolet is bringing you closer to that reality.

Wouldn’t you love to heat or cool your vehicle from inside the comforts of your house, restaurant or store? Are you absent minded about locking your vehicle? You can do that from the Volt app as well. Raining outside? Unlock your car doors before you ever get within key fob range. Worried about how much charge your car has? You can check that from your phone now too. If you are having a soft drink with your friends and realize the car needs to charge a couple more minutes, stick around and have another. What would our founders think of all this technology?

Chevy recently let a few socially connected types test drive the Volt. The video below is from Jason Falls experience at South by Southwest test driving the Volt.

SME-TV: Robert Scoble, Guy Kawasaki & Jason Falls test drive the Chevy Volt from Jason Falls on Vimeo.

Jason is a “social media educator, a social media strategist and a public relations professional” according to his blog, Social Media Explorer. Why would GM and Chevrolet in particular want Jason Falls, Robert Scoble and Guy Kawaski test driving the Volt? For one they are very influential in the tech and social communications world. They have smart phones like the iPhone, Android and Blackberry. Do you know who else has these devices? Their readers and followers!

Not only has GM and Chevy started connecting and engaging socially they have also tied that new commitment into their vehicles. They announced new initiatives at the annual South by Southwest interactive conference in Austin. While we are still waiting to hear if these initiatives are implemented its a step in the right direction. GM and Chevy understand social communications and engagement. We like to think Hare Chevrolet is starting down the right track when it comes to social communications.

Now if Chevy could create an app that would make the 2011 Chevrolet Volt fly from Indiana’s new Chevrolet sales leader to your job then they would really be on to something.

You can view the full blog that inspired this post by visiting Targeting Influencers: A Case Study with Chevy Volt